Betfair signs deal to offer live sports betting action
Betfair, a top online sports book, recently announced that they have signed a deal with a sports rights and marketing agency to offer their bettors a new live streaming option. Betfair has teamed up with the Sportsman Media Group GmbH to offer their players the live streaming product created by the agency.

Bettors that use Betfair will be able to view live streaming of soccer matches from Spain’s La Liga as well as the German Bundesliga. Games will also be available for viewing from the Confederation of European Volleyball and the European Handball Federation.

Lee Cowles the UK director of Betfair commented on the new offering by stating: “the Sportsman Media Group’s streaming package perfectly complements our existing video streams with additional top sporting events. We are now able to offer video streaming for almost every sport.”

Thomas Krohne the CEO of the Sportsman Media Group commented that they are happy to be working with Betfair to provide them with their live streaming portfolio. The agency has been providing live streaming solutions for online betting operators for over five years now and as they continue to add new clients such as Betfair they will continue to grow as a live streaming product provider.

Bettors will soon be able to visit Betfair and view the live steaming footage. This is a perfect way to enjoy live betting as well as watch the footage to see if your bet is going to be the right pick. Players can easily open an account at Betfair if they do not have one already. Sign up takes just a few minutes and players will soon be on their way to placing their bets.

- 2010-12-10

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