Coral Gives Customers New Way to Bet on Soccer
Gamblers who enjoy betting on soccer will be glad to hear that online sports betting provider Coral is offering players a new way to bet on the game. Coral recently signed a deal with FSB Technology Limited to provide the latest betting concepts to the sports book. Coral will now use the Points Performance measurement system and Top Player betting markets to offer their players new ways to bet on soccer. The Player Performance combines fantasy league style performance statistics with fixed odds betting on a particular soccer match. Players are then rated by the proprietary performance measurement formulas. These formulas will give points for goals, assists, tackles, clearances, passes and bookings.
Coral visitors can then use that information to make their picks on which player will have the best performance of the day. “Fans today are often as passionate about the players as they are about the club they support,” said Dave McDowell, Chief Executive Officer for FSB.
“FSB is tapping into this consumer trend and creating new ways for these fans to bet on the game. It is a great pleasure to work with Coral, a genuine industry leader with one of the country's most established brands for bookmaking. Through its brand, we are offering a new way to bet on football that will appeal to millions of enthusiasts. Coral instantly understood the value and recognisability of the product.”
- 2009-08-21



