It was recently announced that Boylesports has signed a deal to sponsor segments of a new sports betting service. The service is called The Betting Channel and it is a dedicated sports betting Internet TV service.

Boylesports will be providing odds, markets and guests every Tuesday. The bookmaker will benefit from branding on the television show. January saw the launch of The Betting Channel and it was created to deliver a betting-focused program for both customers and bookmakers.

The new Channel is supported by Satellite Information Services which is a news and sports coverage provider. The channel airs from 9am to 11am on Tuesday through Sunday of each week and Boylesports will be displaying prices each Tuesday as well as placing guests.

“It’s fantastic to have Boylesports on board and we look forward to working with Leon, Nicola and the rest of their team,” said Alan Bentley, the Betting Channel founder and presenter. “In being able to tailor our output to benefit our partners, we believe that we offer a prime platform for bookmakers to communicate with a large audience of bettors and sports enthusiasts in a truly interactive way.”







- 2010-03-05