Ladbrokes is a top land and online gambling operator for the British and they recently announced the launch of a new version of their sports book. The new sports book will give visitors the option to view live sporting events. The sports book plans on offering over 30,000 live sporting events this year.

The company took over three million pounds and invested it in securing internet broadcast rights for a variety of sports. All sporting events, except horseracing, will be free for viewing at Ladbrokes for their registered customers.

The new version of the online sports book will be focusing on in-play betting with a dedicated module on the homepage which will feature betting events alongside links to the Ladbrokes TV live streaming service.

“The new site further reflects the growing importance of betting in-play and live video streaming content,” said John O'Reilly, Managing Director of Remote Betting and Gaming for Ladbrokes. “This initiative, together with further development of our mobile offering and the development of new markets in Europe, will continue the growth of our sports book.”




- 2010-01-19