Sports Betting Tech is a top provider of sports betting solutions and they recently announced they have partnered with Betshop, a bookmaker located in Europe. Sports Betting Tech will be providing Betshop with live betting solutions for those who wager online as well as at the betting shops.

Itai Zak the CEO of Sports Betting Tech commented on the new partnership by stating: “Betshop is an industry veteran and one of the most respected Bookmakers in Europe. We are delighted to provide Betshop with our leading live betting solution that offers more than 7,000 live games per month. Our partnership with Betshop will allow them to benefit from a fully managed live betting solution thus reducing their trading and operational costs significantly.”

Betshop is estimating that with Sports Betting Tech’s help, they will be able to earn a larger turnover by using the live betting product as well as services. Vasilli Xatzinakis the chairman of Sisley International Ltd, who runs Betshop, commented on the partnership as well by stating:

“We wanted to improve our existing platform by adding a much wider and richer live betting offering with more events, more bet types, more matches and, of course, a better bottom line. As a veteran sports book operator we know exactly what it takes to have a successful product. We choose SBTech not only because of their superior live betting offering and the smooth and seamless integration they provide, but also because of their unique understanding of the market and their ability to provide us with fully managed trading and risk management services.”


- 2012-01-25